Barters Dictionary & Models
Our Language. Our Logic. Our Blueprint for Collective Growth.
The Barters ecosystem is built on ideas — simple words that hold deep meaning.
This section defines our key concepts and shows how they connect to form a living, evolving model of community-centered business.
Explore the Barters Dictionary
How to use Barters Branding with your business +
Umbrella Marketing
A collaborative branding model that unites independent businesses under one recognizable identity — not by replacing anyone’s brand, but by connecting them through shared visuals, values, and storytelling.
Goal: Build trust, consistency, and local recognition across a community of independent entities.
Result: Each business keeps its individuality while contributing to a collective brand that people trust.
Businesses in our eco-system display the Umbrella Verified Badge +
Network Branding (noun)
Definition:
A next-generation marketing philosophy pioneered by Barters Group, in which symbols, identifiers, and shared narratives unify independent brands under a collective ecosystem. Unlike traditional co-branding or franchising, Network Branding preserves each business’s individuality while connecting them through common visual marks, values, and storytelling — creating a network-level identity that amplifies trust, recognition, and influence across communities.
In essence:
Network Branding transforms logos into connective symbols rather than competitive ones — building cultural belonging, visual cohesion, and collective credibility across diverse businesses and industries.
Example:
Through Network Branding, Barters uses identifiers like the Tritone and the Verified Heartmark to connect local businesses into one recognizable ecosystem — a visual language of collaboration and trust.
Logos & Identifiers
Barters Identifiers are the visual language of the Umbrella Network — a system of marks, colors, and symbols designed to connect independent brands under one collective story.
Each identifier represents a unique layer of the Barters ecosystem. Together, they form a cohesive visual framework that communicates trust, authenticity, and shared purpose without replacing individual brand identities.
These symbols are not traditional logos — they are signifiers of belonging.
They serve as recognizable emblems of participation, verification, and collaboration across the Barters Group network.
The Barters Ellipsis
The Barters Ellipsis is composed of three circles in sequence — a minimalist yet deeply symbolic mark that unites all divisions, ventures, and initiatives under the Barters identity.
Each dot carries meaning:
🟠 Inspiration — doing what you love.
🟢 Connection — growing through others.
🔵 Exploration — reaching beyond the ordinary.
Usage:
Serves as the secondary logo for the entire Barters ecosystem, and often functions as the primary symbol when representing the unified brand.
Used across media, packaging, signage, presentations, and co-branding materials.
Can be animated, embossed, or adapted into minimalist layouts.
Must always retain the three-color sequence and equal spacing — never altered or rearranged.
Purpose: The Ellipsis represents continuity and infinite progress. It’s more than a logo — it’s a motto in motion:
“Be inspired. Do what you love. Explore beyond the ordinary.”
It connects the dots between business, community, innovation, and humanity, embodying the Barters mission across every platform.
The Tritone |
The Barters Tritone represents the three pillars of the Umbrella Network: People, Purpose, and Progress.
Its three colors — orange, lime green, and blue — form the foundation of Barters’ visual language, symbolizing the unity between creativity (orange), sustainability (green), and trust (blue).
Usage:
Appears as a small, subtle identifier on:
Storefront windows and signage
Packaging and product labels
Websites, social profiles, or marketing materials
Meaning: When displayed, the Tritone communicates “This brand belongs to the network — a participant in the Barters Collective.”
Purpose: The Tritone is the collective mark of Barters — a universal emblem that connects every verified business, product, or creative work under the Barters ecosystem.
Uses
Physical: Merchandise, apparel, packaging, signage, event banners
Digital: Websites, social media, apps, video content
Cultural & Global Events: Sports tournaments, holidays, festivals, awareness campaigns
Creative Industries: Art, music, literature, performance, recreation
Design Guidelines
Color: Default gradient blues; designers may adapt colors creatively while retaining the heart “B” and the word “Inspired.”
Clear Space: Maintain sufficient padding around the logo for clarity.
Scaling: The logo should maintain its aspect ratio to preserve visual integrity.
Adaptation: Can be printed, embossed, stitched, or digitally rendered in almost any medium.
The Be Inspired Logo
Barters signature “B” stylized as a heart followed by the word “Inspired”
Purpose & Identity
The Be Inspired Logo is a global campaign symbol designed to transcend traditional branding. Unlike the Barters Official Logo, which identifies the company, Be Inspired is highly versatile and open for universal use. Its mission is to inspire creativity, positivity, and connection across all aspects of human activity—sports, education, holidays, politics, art, healthcare, entertainment, and more.
The logo itself is a standalone symbol of inspiration, capable of standing on its own even without direct association to Barters. It communicates hope, creativity, and empowerment, while retaining a subtle connection to the Barters ecosystem via the stylized heart “B.”
Open Usage Philosophy
Completely Free to Use: Anyone can use the Be Inspired Logo for any purpose, personal or commercial. No verification is required.
Global Application: It is designed to exist in all sectors of human activity, serving as a universal emblem of inspiration.
Campaign for the World: Be Inspired is more than a logo—it is a movement, encouraging individuals, organizations, and communities to create, collaborate, and uplift.
Versatility: The logo’s design, with gradient blues resembling natural patterns, adapts seamlessly to diverse contexts, making it effective for almost any visual application.
The Be Inspired Logo is Barters’ global campaign for inspiration, open to the world for anyone, anywhere, for anything. Its versatility and universal appeal make it a vehicle for creativity, community, and human connection. While owned by Barters Group, it is intentionally designed for free trade and adoption, aiming to become the most recognized and widely used symbol of human inspiration.
Approved Uses
Storefronts: Doors, windows, POS stands
Marketing materials: Brochures, pens, stickers, bumper stickers
Digital: Websites, video intros/outros, app listings, partnership pages
Guidelines
Use Barters Royal Blue for the primary logo
Maintain clear space and consistent aspect ratio
Ensure visibility against the background
Open usage is encouraged, but verification adds credibility
Barters Official Logo
Primary Color: Barters Royal Blue
Purpose & Identity
The Barters Official Logo represents the core identity of Barters Group. Unlike exclusive networks, Barters is designed as a community-first, open business ecosystem. The logo symbolizes trust, innovation, and connection, encouraging businesses to display it openly across their touchpoints—similar to how companies use Google or TripAdvisor branding.
While the Umbrella Network emphasizes exclusivity, Barters itself thrives on open participation. Any business can leverage the Barters brand, whether or not they are verified members. This openness strengthens the ecosystem, allowing the Barters identity to become widely recognized and trusted.
Open Usage Philosophy
Community & Ecosystem: Barters exists as an open platform for multiple ventures, including Hopsiti, business software, POS systems, delivery services, distribution, and more.
Encouraging Adoption: The more businesses that use Barters branding, the stronger the ecosystem grows. Open branding is a strategic tool—it invites adoption, encourages familiarity, and establishes credibility.
Verification Matters: While businesses can freely display the logo, verification through Barters ensures authenticity. Verified members may eventually receive special plaques or markers within their physical or digital locations, which are difficult or pointless to replicate. This system safeguards credibility while allowing broad use of the logo.
Digital Ownership: Online platforms, apps, and software integrations reinforce control of the brand and prevent unauthorized duplication. The system is designed to be replicable yet secure, encouraging companies to adopt the brand correctly.
The Barters Official Logo is open branding for businesses. Its purpose is to build a wide-reaching ecosystem where adoption strengthens community, recognition, and credibility.
While open to all, verification ensures trust and authenticity, supporting both businesses and the larger Barters network.
Approved Uses
Physical: Stickers, signage, product packaging, store decor
Digital: Website graphics, app icons, social media posts, email signatures
Marketing: Promotional materials, campaigns, community initiatives
Design Guidelines
Color: Default is Barters Royal Blue; other colors can be used freely for creative purposes.
Clear Space: Maintain sufficient padding around the heart for clarity and visibility.
Scaling: Maintain aspect ratio to avoid distortion.
Barters Heart Icon
Primary Color: Barters Royal Blue
Purpose & Identity
The Barters Heart Icon is a standalone symbol representing community, connection, and collective goodwill. Unlike the full Barters logo, the Heart is completely free to use for any business or individual. It embodies the spirit of openness and inclusivity that defines the Barters ecosystem.
This symbol communicates trust, collaboration, and shared values without the need for text or verification. It is designed to be universally recognized as part of the Barters community ethos.
Open Usage Philosophy
Truly Free: Any business, organization, or individual can use the Heart Icon without restriction. No verification is required.
Broader Application: The Heart is intended for general branding, social campaigns, marketing materials, product packaging, or digital platforms.
Symbol of Collective Good: By using the Heart Icon, businesses align themselves with Barters’ mission of community-first values, collaboration, and support for other businesses and local communities.
Encouraging Adoption: The more widely the Heart is used, the stronger the symbol becomes as a recognizable part of the Barters ecosystem.
The Barters Heart Icon is a free, open-use symbol designed to represent community, connection, and goodwill. It allows any business to visually participate in the Barters ecosystem without restrictions while reinforcing the broader values of collective support and inclusivity.
Businesses in our eco-system display the Umbrella Verified Badge +
Badge Variants:
1. Purple Status
Meaning: New or Active Member
Represents businesses newly accepted into The Umbrella Network.
Indicates good standing and alignment with Barters’ values.
Symbolizes growth, creativity, and the start of a shared journey.
May be displayed on digital listings, storefronts, and member webpages.
Primary Color: Purple
2. Gold Status
Meaning: Honorary Long-Standing Member
Awarded to members who have maintained good standing for 3–5 years minimum.
Recognizes consistent excellence, verified reviews, community involvement, and trustworthiness.
Represents longstanding contribution to The Umbrella Network and visible local impact.
Reserved for highly respected, active members who exemplify the spirit of Barters’ ecosystem.
Color: Metallic Gold-Tan
The Umbrella Verified Badge
The Umbrella Verified Badge is an official mark of trust, integrity, and verified membership within The Umbrella Network, powered by Barters Group.
It signifies that a business is not only a member of the network but actively embodies the shared values of community impact, quality, and collaboration.
Eligibility Criteria
To qualify or maintain Umbrella Verified status, members must:
Maintain positive online ratings and public reviews.
Operate in good faith within their community and uphold ethical standards.
Participate in Umbrella Network events, fundraisers, or charitable initiatives.
Demonstrate consistent contribution to the local ecosystem.
Abide by Barters Group’s Collective Identity and Integrity Principles.
Usage Guidelines
✅ Permitted Uses:
Display on member websites, window decals, digital menus, Hopsiti profiles, and co-branded marketing.
May appear alongside the Barters Tritone or Ellipsis Dots to signify verified inclusion in the Barters ecosystem.
🚫 Prohibited Uses:
Cannot be sold, licensed, or transferred.
Cannot be displayed by non-members or expired members.
May not be altered, recolored, or combined with unrelated branding.
Must not imply endorsement or rating hierarchy (e.g., “5-star,” “tiered rank,” etc.).
Philosophy
“Umbrella Verification is not bought — it’s earned through trust, participation, and community impact.
Every badge displayed represents people who give back, create value, and make the network stronger.”
Barters and The Umbrella Network remain impartial in how members use their verified badge. The seal exists to celebrate integrity, not to commercialize credibility.
Passion Brands
A “Passion Brand” is a business built around love for people, purpose, and craft. These are the heartbeats of the Umbrella — businesses that aren’t driven solely by profit but by meaning.
At Barters, we help transform ordinary operations into Passion Brands — companies that inspire loyalty, culture, and emotional connection.
Collectiveness
Our foundational value — the belief that success is strongest when shared.
Collectiveness means we measure progress not only by revenue but by relationships, culture, and impact.
It’s what turns a network into a movement.
It’s why “Barters” means exchange — of ideas, trust, and goodwill.
INSPIRE Acronym
Barters’ internal guide for leadership, creativity, and service.
I – Integrate ideas and people
N – Nurture creativity and compassion
S – Serve others with humility and purpose
P – Progress together through innovation
I – Impact the community meaningfully
R – Reflect on values, growth, and gratitude
E – Evolve continually toward excellence
Doing What You Love
The simplest and most powerful idea behind everything we do.
We believe that when people are free to do what they love — and supported by community — society flourishes.
Barters exists to remove barriers, reduce risk, and amplify passion so individuals and teams can turn purpose into livelihood.
Everything you need to know about Barters Group (🟠🟢🔵)
